Most Consumers Want to See Ads That Match A Webpage’s Content
About three-quarters (74%) of consumers like to see ads that match the content they’re viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say...
View ArticleHow Does Customer Experience Affect Loyalty Behaviors?
Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report...
View ArticleHispanic Americans Represent More Than 1 in 4 Gen Z Consumers
In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that time-frame. On average,...
View Article2020’s Top Brands Ranked by Customer Loyalty
For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and...
View ArticlePublic Trust in Advertising Practitioners’ Integrity Worsens
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in...
View ArticleAlcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still...
View ArticleTrust in Tech Industry Falls; People Skeptical of News Sources
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust...
View ArticleDigital Expected to Hit Half of All Global Ad Spend This Year
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad...
View ArticleSuper Bowl 2021 Data [Updated]
As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity...
View ArticleThe Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline
Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something...
View ArticleHere Are the Most “Relevant” Brands in the US in 2021
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed....
View ArticleGoogle Shopping and Paid Search Benchmarks for Retailers in 2020
Data from a new benchmark report by Sidecar shows that, in 2020, click-through rate (CTR) on Google Shopping ads dropped by 6% from 2019 — a decrease reflected across several verticals. Here’s a closer...
View ArticleFacebook and Instagram Ad Benchmarks for Retailers in 2020
With companies continue to increase their investment in social media advertising, especially in the last year, two platforms seeing plenty of investment are Facebook and Instagram. Benchmark data from...
View Article9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by...
View ArticleWhat Percentage of Podcast Ad-Driven Traffic Buys?
Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising...
View ArticleAs IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest –...
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android. The post As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and...
View ArticleWho Uses Ride-Hailing Apps?
About one-third of adults surveyed have used a ride-hailing app. The post Who Uses Ride-Hailing Apps? appeared first on Marketing Charts.
View ArticleHow Do Future Auto Buyers Decide Where to Shop?
Price is one of the most important factors when determining where vehicle buyers will purchase their next vehicle. The post How Do Future Auto Buyers Decide Where to Shop? appeared first on Marketing...
View ArticleElectric Vehicle Technology Suffering from Lack of Understanding Among Auto...
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle. The post Electric Vehicle Technology Suffering from Lack of Understanding Among Auto Intenders appeared first on...
View ArticlePublic Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty. The post Public Trust in Advertising Practitioners’ Integrity Continues to Lag appeared...
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